 Seated left to right: Nancy Andersen and Michael Lombardo, Managing Partners of Creative Insight, LLC Stamford, CT: Creative Insight, LLC, the New Canaan, Connecticut design agency and leading force behind many
of Fairfield County’s most dynamic brand images, is the repeat winner of the Stamford Downtown street banner marketing campaign. A total of 360 banners featuring Creative Insight’s eight illustrated designs declaring, “This is The Place!” have been installed on street poles throughout Stamford Downtown. Creative partners Michael Lombardo and Nancy Andersen, whose previous Stamford Downtown banner campaign was displayed for the past three years, once again rose to the challenge of designing a compelling, energetic campaign that embraces both the hip and historic aspects of thriving Stamford Downtown. Their winning banners capture the many aspects of the area for living, working and playing with innovative illustrations and graphics that fully engage the viewer. In creating the designs for the new campaign, Lombardo said he and Andersen sought to represent the excitement and flavor of Stamford Downtown while bringing its daily life into sharp focus by emphasizing the strive for economic growth, and the many opportunities for thriving and enjoying life in a historic and modern downtown area. Added, Stamford Downtown president, Sandy Goldstein, “the banners promote a lively, vibrant and energetic look and feel to Stamford Downtown. If you want to dine, take a stroll, go to the theatre, or go to an event, the new banners add life, zest and fun to the street scene.” To implement the 2012 banner competition, a special marketing committee was formed, comprised of marketing executives and city officials. They set the parameters for the branding campaign and choose the winning design from nine top-tier agencies that submitted proposals. The final selection was made in a blind bidding process. "Creative insight was chosen from an extremely talented pool of applicants. Their knowledge and familiarity of Stamford Downtown came through in their designs," commented Annette Einhorn, Director of Marketing and Events for Stamford Downtown. “Working with Sandy Goldtsein, Annette Einhorn and the staff at Stamford Downtown has been once again a monumental experience and a true pleasure,” said Andersen. “We are thrilled that our design firm, Creative Insight, was chosen for the second time in a row and we are very proud to have our designs up for the next 3 years!” Creative Insight has also designed banners for The Stamford Marriott as well as a series of seasonal banners for Southbury Plaza. “Banners are an ideal way to draw attention to all of the great qualities a city has to offer”, says Andersen. “With our understanding of how to bring a community vision to life through concept, graphics and visual communication we are uniquely positioned to create high-impact marketing campaign banners for towns, cities, establishment or shopping plazas.” To see more of Creative Insight’s work including logo identities, publication design, brochures, magazines, catalogs, book design, annual reports, advertising, promotions and illustration, visit their website at www.creative-insight.com. To contact Creative Insight call 203.594.9409 or email info@creative-insight.com. In a world of design where many examples of logo identities and their business cards are anatomically similar, one genus stands out from the others. Uniquous Shapium calls attention to itself by evolving away from the traditional form to differentiate them from their competition. Theses evolved forms vary in size and shape and are believed to have stemmed from the ever-increasing need to stand out in order to attract a business mate. Creative Insight’s client logo identity & business card submission--Get Rooted, was chosen as Most Unique Shape for design, awarded and published in Rockport Publishers, Inc. The Best of Business Card Design #9.
Stamford, CT– Creative Insight LLC, one of Fairfield County’s most prolific and innovative design agencies, has been awarded the new street banner marketing campaign for the Stamford Downtown Special Services District (DSSD). The six illustrated full-color banners, which invite residents and visitors to Shop, Learn, Live, Play, Dine and Work in thriving Stamford Downtown will be displayed throughout the area for the next three years, as well as incorporated into advertising and other marketing media.
The winning banners were the creation of Creative Insight partners and art directors Mike Lombardo and Nancy Andersen, whose agency is located in New Canaan, Connecticut. Lombardo illustrated the banners, working in close collaboration with Andersen on conceptualization and development. “Our goal was to create a series of impactful visuals that draw attention to the area and coordinate with the economic environment of Stamford Downtown,” says Lombardo. “We envisioned a vibrant, energetic and modern representation that speaks of Stamford Downtown today,” continued Lombardo. The six graphics executed by the team reflect the many diverse cultures that comprise the experience of working, living, dining, learning shopping and enjoying entertainment in the area. The banner campaign was developed by DSSD to highlight Stamford Downtown as a round the clock city-center encompassing all the key aspects of contemporary living. Creative Insight’s winning banners were selected from a group of eight applicants from top-tier agencies, according to Annette Einhorn, Director of Events and Marketing for Stamford Downtown Special Services District. The submissions were judged by a committee of marketing executives from major companies throughout Stamford Downtown. The Stamford Downtown Special Services District, is responsible for business improvement in the area which includes enhancing the quality of life, promoting live entertainment events and stimulating economic resurgence. “We’re so proud to have been selected,” says Andersen. “With 400 banners displayed throughout Stamford Downtown,” she continues, “we feel extremely privileged to have our work receive immense exposure to such a vast and diverse audience over the next three years.” Creative Insight is a full-service creative design agency specializing in the development and production of graphic and visual communication print media. Their services include brand identity, banner design, publication, brochures, catalogs, promotions, advertising, collateral material and design for web. For more information about Creative Insight’s services, visit creative-insight.com or call (203) 594-9409. |
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