Seated left to right: Nancy Andersen and Michael Lombardo, Managing Partners of Creative Insight, LLC
Stamford, CT: Creative Insight, LLC, the New Canaan, Connecticut design agency and leading force behind many
of Fairfield County’s most dynamic brand images, is the repeat winner of the Stamford Downtown street banner marketing campaign. A total of 360 banners featuring Creative Insight’s eight illustrated designs declaring,
“This is The Place!” have been installed on street poles throughout Stamford Downtown.
Creative partners Michael Lombardo and Nancy Andersen, whose previous Stamford Downtown banner campaign was displayed for the past three years, once again rose to the challenge of designing a compelling, energetic campaign that embraces both the hip and historic aspects of thriving Stamford Downtown. Their winning banners capture the many aspects of the area for living, working and playing with innovative illustrations and graphics that fully engage the viewer.
In creating the designs for the new campaign, Lombardo said he and Andersen sought to represent the excitement and flavor of Stamford Downtown while bringing its daily life into sharp focus by emphasizing the strive for economic growth, and the many opportunities for thriving and enjoying life in a historic and modern downtown area. Added, Stamford Downtown president, Sandy Goldstein, “the banners promote a lively, vibrant and energetic look and feel to Stamford Downtown. If you want to dine, take a stroll, go to the theatre, or go to an event, the new banners add life, zest and fun to the street scene.”
To implement the 2012 banner competition, a special marketing committee was formed, comprised of marketing executives and city officials. They set the parameters for the branding campaign and choose the winning design
from nine top-tier agencies that submitted proposals. The final selection was made in a blind bidding process. "Creative insight was chosen from an extremely talented pool of applicants. Their knowledge and familiarity of Stamford Downtown came through in their designs," commented Annette Einhorn, Director of Marketing and
Events for Stamford Downtown. “Working with Sandy Goldtsein, Annette Einhorn and the staff at Stamford Downtown has been once again a monumental experience and a true pleasure,” said Andersen. “We are thrilled
that our design firm, Creative Insight, was chosen for the second time in a row and we are very proud to have our designs up for the next 3 years!”
Creative Insight has also designed banners for The Stamford Marriott as well as a series of seasonal banners for Southbury Plaza. “Banners are an ideal way to draw attention to all of the great qualities a city has to offer”, says Andersen. “With our understanding of how to bring a community vision to life through concept, graphics and
visual communication we are uniquely positioned to create high-impact marketing campaign banners for towns, cities, establishment or shopping plazas.”
To see more of Creative Insight’s work including logo identities, publication design, brochures, magazines, catalogs, book design, annual reports, advertising, promotions and illustration, visit their website at www.creative-insight.com. To contact Creative Insight call 203.594.9409 or email email@example.com.